Email Marketing
- Set email marketing goals
- Pick the necessary email marketing tools
- Determine the target audience
- Identify the appropriate list building tactics
- Divide your mailing list into segments
- Identify the types of emails to send
- Create a schedule for sending emails
- Format the email content
- Optimize your emails
- Conduct split-testing
- Monitor email performance reports
Set email marketing goals
Marketing emails serve to fulfill the following purposes:
- increase customer engagement
- raise loyalty
- maximize ROI
- maintain relationships with your clients
Marketers thus need to create emails that are in line with any of these or other desired goals.
Tips for Creating an Effective Email Marketing Strategy
Here are essential tips for an excellent email marketing strategy:
- Provide incentives via email that encourage customers to review the products they’ve purchased.
- Run A/B testing to optimize click-through and open rates.
- Offer rewards to loyal customers.
- Re-engage dormant customers.
- Be ready for holidays and product seasonality with a newsletter calendar.
Benefits of email marketing
Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries – but here are reasons why email marketing is seen by many as the most effective marketing channel.
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine, or television channel. Email marketers might consider investing in specialist software to automate, track, and evaluate their emails.
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms that allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
We deliver robust email marketing solutions with a range of features that will help you send bulk emails to your target audience, inform them about the goods and services of your business, and ultimately help you increase the exposure of your brand.
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