Why Digital Marketing is growing in pandemic ?

 

Post pandemic, businesses will be able to capitalize on digital marketing campaigns that focus on strengthening relations with consumers and building customer loyalty for long term profit. The customers will have developed a long-term relationship with this platform. That also involves maintaining that digital marketing platform for a higher level of activity than before the pandemic. 

The Growing Role of Digital Marketing

As more businesses enter the online marketplace, the competition for online traffic becomes a race. Against powerhouses like Amazon, Walmart, and Target, smaller brands face a challenge in being found by online shoppers.

For this reason, digital marketing is critical in building brand recognition and increasing traffic to business websites. A comprehensive digital marketing strategy starts with creating a search-optimized website and includes an active social media presence. 

While many small companies focus on organic marketing efforts like social media and traditional outreach, paid media is becoming more vital in the fight for customer attention online.

Social media ads and Pay Per Click (PPC) campaigns and falls under the term search engine marketing (SEM).

Time to Experiment with Digital Advertising

While it may seem counterintuitive to boost spending during a global crisis, now is the perfect time to experiment. With many companies cutting budgets and reducing online ad spends, CPM rates (the cost paid per 1,000 ad views) for search marketing and PPC are low in many cases.

By taking advantage of reduced competition and prices, you can test new digital marketing avenues, such as paid ads.

Taking Digital Marketing to the Next Level

Digital marketing is quickly becoming a must-have skill that employers value. And it’s no wonder, as the market shifts, the gravitation to online business is making it imperative for companies to master digital marketing and advertising. Those that don’t will be left behind, especially during times like the coronavirus pandemic.

Advertising requires a sizable budget to test different options to see what works and what doesn’t. While rates and competition for keywords are at a low due to the economic flux, so are many company budgets. For this reason, it’s a good idea to brush up on digital marketing tactics to build a foundation for success—both as a candidate for a marketing job and a business owner.

In conclusion, the pandemic has accelerated the process of digitization, which the world was already undergoing. Therefore, it is more important than ever for businesses to incorporate digital marketing into their marketing strategies as otherwise, they will be left behind by their competitors.

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Graphic design color trends in 2020 - Muted, Tint, Shade, Tone

 

Muted (HUE) Color

You’ve probably seen variations of the flat colors palette thousands of times, and sometimes these colors just don’t fit the design aesthetic you are going for. Even when everything else about flat design appeals to it.

That’s when muted color options can work wonderfully. Using a muted color palette with a flat aesthetic is classic, polished and just different enough to make it stand out from all the other flat projects out there.

But what is a muted color palette? For purposes of this conversation, it is any highly saturated hue (such as those from Flat UI Colors) and adding a tint, tone or shade to make it less bright and more subdued. The result is often a softer, calmer color that can be easier to work with and match the overall design.

You can see from the images below how the same colors from Flat UI Colors can look different with changes to the white or black used with them. And, quite simply, that is what a muted color palette is all about. The rest of the design aesthetic can follow as closely (or loosely) to the principles of flat design as you like.

Tints

Tints are created when you add white to a color to lighten it. This color is often significantly lighter than the original color and is usually referred to as a pastel. Tints can range for almost white to just a few touches lighter than a fully saturated color. They often have a lighter, softer feel and create a more soothing aesthetic than bolder, brighter options.

Tints work well with photos and are popular on sites with illustrations. These lighter colors often fall away from the main aesthetic and are best suited for design purposes when other content, such as images or words, really needs to be the focal point.

Shades

Shades are colors the result with the addition of black. This will make a color darker and appear heavier to the eye. The range for adding black is anything from almost black with a hint of color to just a touch darker than the original hue.

Shades can work well in certain types of environments, often when used with less black. Projects that are dark and include a lot of blacks can result in concerns about readability if not executed exceptionally well. One thing that many people incorrectly assume is that shades have to look black, but when evolving a color from traditional flat design schemes, in particular, this is not the case at all.

Tones

Tones are created by combining white and black with a color to make it appear softer. Most colors are created using tones. They are complex colors that have an almost universal appeal because they pull from multiple parts of the color spectrum. It is this subtle quality that make tones the No. 1 choice of designers and artists for most projects.

Tones work in almost any design aesthetic because of their pleasing nature.

Conclusion

When you are branching out from some of the more traditional colors of flat design, you don’t have to pick one of the color techniques above. You can combines tints, shades and tones to create something that’s engaging and different.

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Mobile App Development Company in Pune

 

Your mobile app is an extension of your business. Our mobile application developers can help create a platform that visually represents your brand and makes an impact on your audience.

By building a mobile app for Android users, your business can reach a wider audience and tap into a global market. We as a mobile app development company in Pune develop mobile applications that directly connects your business with your customers, allowing them to access your services anywhere at any time. Through creative design and development, we build a mobile app with captivating yet intuitive navigation.

Develop a mobile app to help increase the online presence of your business and connect with users through a new digital platform. Whether it is a native, hybrid, or web app we can determine and execute the right plan for your mobile endeavor. We as an android development company in Pune have mobile app developers who will build the experience you need in order to make an impact on your market through a new mobile app.

Your shopper's personal mobile device is crucial to their shopping experience. People are using devices sequentially, and the time users spend on their smartphones is all part of the buying process. Don't spend your time obsessing that conversions happen only at desktop and tablet. We are one of the best android development companies in Pune, iOS app Development Company in Pune with highly skilled mobile app developers. Our expertise mobile app developers in Pune using leading mobile web frameworks and our knowledge of iOS and Android platforms enable us to tiptoe your users along the path to purchase, whether they buy by mobile or later when they are sitting on the couch at home.

E-commerce mobile applications are increasingly in demand for selling products online. Almost everyone in India has smartphones nowadays. So day by day mobile users is increasing & targeting via mobile app to capture large and growing online market place and services. Visa-Ecom Multiservices Limited is the best ecommerce service Provider Company in Pune.

Benefits of Mobile app development

• Global Audience
• Accessibility
• Quality Assurance
• Open-Source Software
• Content Management Systems (CMS)

We offer comprehensive and custom-built mobility solutions and services for startups and enterprises by leveraging our years of experience in shipping high-quality digital products. Our dedicated and talented team of app developers, designers, project managers, and analysts work together to deliver tailored engaging experiences for all our clients.

By adopting the best industry standards, processes, technologies, and tools for custom software development, we are able to generate much higher ROI for our customers, making us one of the top mobile app development companies in Pune.

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IT Software Company in Pune | Visa-Ecom Multiservices Limited

 

Visa-Ecom Multiservices Limited

A business consulting company that can produce anything. We help to create design, strategies and development. Neque porro quisquam est, consectetur, adipisci velit.

We deliver the best services to promote your business, brand, products, or services. Compared to TV, radio, or print, visa-Ecom is the best affordable for businesses, reach out to multiple costumers with one click, while saving your time, efforts, and money. Visa E-com will increase your ROI.

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Create your eCommerce Website with Visa-Ecom Multiservices Ltd.

 

Trading has been around as long as we know, to put a number to when trading started, we got coins dating 4000 years back. We have come a long way. From trading produce for cattle to sailing across the to sell spices. We moved from gold and silver coins, which have real value to the paper currency which just represents value. It’s about time we move from having a physical store to a website that represents the actual storefront. 

A website that behaves like a store and you can browse through the store from wherever you are. For a website to act as a storefront, the website has to be equipped with many additional features, and that is where Visa-Ecom Multiservices Ltd. comes into the picture. 

The landing page of an eCommerce website is like any other, once you start browsing through the Visa-Ecom Multiservices Ltd. eCommerce site, few features of guide you to where you want to land. A system that keeps track of which item is in which category, and then which item is currently available in inventory.

Once the Visa-Ecom Multiservices Ltd. eCommerce website takes you to the item you want to purchase. You can use our feature of the cart to store your choice of products you want to proceed to buy from the eCommerce website. Then you move on to the payment part of the Visa-Ecom Multiservices Ltd. eCommerce website.

You are asked to fill in relevant details about your bank account for payments that are Visa-Ecom Multiservices Ltd. payment gateway features which let you make payments for your purchase. But bank transactions, online, what about security? Well, Visa-Ecom Multiservices Ltd. also provides SSL/TSL certificates which will make your eCommerce website online transactions safe and secure.

Visa-Ecom Multiservices Ltd. makes sure that the eCommerce website that you get from us is designed to attract users and help to guide them through the process. Visa-Ecom Multiservices Ltd. uses many tools to equip your eCommerce website with outmost sophistication and safety. Once you have a user visiting the eCommerce website our user-friendly website works to convert users into customers. With Visa-Ecom Multiservices Ltd. your eCommerce website will hit a jackpot for sure.

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Payment Gateway Features

What is a payment gateway?

A payment gateway is what keeps the payments ecosystem rolling smoothly, as it enables online payments for consumers and businesses. If you’re an online merchant, you don’t need to be a payment gateway expert, but it’s worth understanding the basics of how an online payment flows from your customer to your bank account.

We need to identify the key players in online payments. When a customer clicks on the “Pay” button on your website, these are the key players involved in the payment process:

The merchant: this is you, i.e an online business operating in any vertical (travel, retail, eCommerce, gaming, Forex, etc), offering a product or service to customers

The customer: the customer, also called a cardholder, who wants to access the products or services that the merchant is selling, and initiates the transaction

The issuing bank: the issuing bank is the customer’s bank that issues the cardholder’s credit or debit card on behalf of the card schemes (Visa, Mastercard)

The acquirer: also known as the acquiring bank, the acquirer is the financial institution that maintains the merchant’s bank account (known as the merchant's account). The acquiring bank passes the merchant's transactions to the issuing bank to receive payment

What is a payment gateway?

The definition of a payment gateway is the technology that captures and transfers payment data from the customer to the acquirer and then transfers the payment acceptance or decline back to the customer. A payment gateway validates the customer’s card details securely, ensures the funds are available and eventually enables merchants to get paid. It acts as an interface between a merchant’s website and its acquirer. It encrypts sensitive credit card details, ensuring that information is passed securely from the customer to the acquiring bank, via the merchant.

In other words, the payment gateway works as the middleman between your customer and the merchant, ensuring the transaction is carried out securely and promptly. An online payment gateway can simplify how merchants integrate the necessary software. As the middleman during the payment processing, the gateway manages the customer’s sensitive card details between the acquirer and the merchant

Why do we need a payment gateway?

You may be thinking, why do you need a payment gateway if it’s only a middleman? Before we answer this question, we'll take a step back and highlight that online payment is processed as a card-not-present transaction. The customer's card cannot be physically swiped on a POS terminal, as you would normally do if you processed the payment in a brick-and-mortar shop. Therefore, you can only rely on the card information that the customer is entering on the payment page. But, how can you be sure that the card the customer is using is their card? In card-not-present transactions, the fraud risk is significantly higher, and this is where a payment gateway does its magic.

What would happen if you take the payment gateway out of the online payment flow? Fraudsters would have easier access to card data you process, exposing your business to fraud and chargebacks. On top of that, fraudsters would also find additional ways to initiate illegitimate transactions, leaving you even more exposed to fraud and damaging your brand reputation.

A payment gateway is the gatekeeper of your customer’s payment data. For online merchants, a payment gateway relays the information from you, the merchant, to the acquirer and the issuing bank using data encryption to keep unwanted threats away from the sensitive card data. Aside from fraud management, a payment gateway also protects merchants from expired cards, insufficient funds, closed accounts, or exceeding credit limits.

Online Payment Gateway Features:

• Easy integration with the website
• To secure online credit card processing use of industry-standard SSL (standard sockets layer) technology, this technology is generally used worldwide, to encrypt this data while processing the credit card.
• Visa-Ecom has strict in-house security measures to ensure the confidentiality of your client information.
• We have critical security measures to ensure that sensitive information such as your client’s personal information and credit card details are safe.
• Your clients enter all their personal information and credit card details on a secure server and the same is encrypted before it is transmitted over the Internet to the bank payment gateway.

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Email Marketing Strategy

Email Marketing

• Set email marketing goals
• Pick the necessary email marketing tools
• Determine the target audience
• Identify the appropriate list building tactics
• Divide your mailing list into segments
• Identify the types of emails to send
• Create a schedule for sending emails
• Format the email content
• Optimize your emails
• Conduct split-testing
• Monitor email performance reports

Set email marketing goals

Marketing emails serve to fulfill the following purposes:

• increase customer engagement
• raise loyalty
• maximize ROI
• maintain relationships with your clients

Marketers thus need to create emails that are in line with any of these or other desired goals.

Tips for Creating an Effective Email Marketing Strategy

Here are essential tips for an excellent email marketing strategy:

• Provide incentives via email that encourage customers to review the products they’ve purchased.
• Run A/B testing to optimize click-through and open rates.
• Offer rewards to loyal customers.
• Re-engage dormant customers.
• Be ready for holidays and product seasonality with a newsletter calendar.

Benefits of email marketing

Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries – but here are reasons why email marketing is seen by many as the most effective marketing channel.

One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine, or television channel. Email marketers might consider investing in specialist software to automate, track, and evaluate their emails.

Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.

Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms that allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.

We deliver robust email marketing solutions with a range of features that will help you send bulk emails to your target audience, inform them about the goods and services of your business, and ultimately help you increase the exposure of your brand.

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